Precision fit-out services for a new HUGO retail store
Ashbridge Interiors, part of Humber Group, was appointed to deliver the complete interior fit-out of a brand-new HUGO store. This followed the global brand’s strategic split from BOSS into a distinct label. The brief was to bring the HUGO identity to life through a stylish retail environment with exceptional attention to detail.
Name of Client
HUGO, Ashford Outlet
Date of Project
Feb 2023
Duration of project
6 weeks
Skills Utilised
Joinery, dry lining, furniture installation
Creating a seamless and premium retail space
Working from detailed architectural drawings, our team delivered a full interior transformation across the store’s front-of-house and back-of-house areas. The scope of work included:
- Setting out and constructing perimeter walls, toilets and back-of-house facilities
- Installing light pelmets around the store perimeter to enhance the clean ceiling lines and provide integrated lighting features
- Fitting all sales floor furniture, including display units, shelving and centrepieces
- Installing changing rooms, including walls, mirrors, curtain tracks and ceiling panels
- Finishing the ceilings and wall cladding throughout, with high precision and consistency
Every element had to align perfectly with the brand’s design intent. This meant extensive setting out in the early phases of the project to ensure all dimensions and placements allowed other trades (such as electricians and flooring contractors) to complete their work efficiently and without delay.
Built to match brand specifications exactly
The HUGO store had to be a physical extension of the brand’s bold new identity, which is modern, refined and sophisticated. This meant every detail had to match the provided drawings with absolute precision. From millimetre-perfect wall alignments to the smooth integration of mirrors and lighting features, Ashbridge Interiors delivered everything with meticulous craftsmanship.
Lifestyle-led retail environments
The final result is a sleek and inviting space that effortlessly communicates the HUGO brand’s bold and confident style. Warm lighting, clean lines and carefully positioned displays work together to create an elevated lifestyle retail experience. This offers customers not just a place to shop, but a space to immerse themselves in the world of HUGO.
